Samsung Display iPhone 18 supply plans are taking shape as Apple prepares its next smartphone lineup. According to a new report from China, Samsung Display will supply advanced OLED panels for the iPhone 18 series, delivering higher brightness than current models.
The report claims Apple has set strict brightness targets for the iPhone 18 series. However, BOE is reportedly struggling to meet those requirements. Because of this, Apple may increase its reliance on Samsung Display and possibly LG Display, both of which are long-standing partners in Apple’s supply chain.
Samsung Display Gains Ground in Apple’s Supply Chain
Sources say Samsung Display’s latest LTPO+ OLED panels will be used in the iPhone 18 Pro and iPhone 18 Pro Max. LTPO+ technology is an advanced version of low-temperature polycrystalline oxide displays, designed to improve brightness and power efficiency.
At present, only Samsung Display and LG Display can mass-produce LTPO+ panels at the scale Apple requires. BOE, once expected to become a stronger competitor, is again described as falling behind in meeting Apple’s technical standards.
iPhone 18 May Feature Under-Display Face ID
The new OLED panels could enable more than brighter screens. Reports suggest Apple may finally move Face ID sensors under the display in the iPhone 18 Pro models. If this happens, Apple could remove the notch entirely from its premium smartphones.
This design change has been rumored for several years. However, technical limitations in display manufacturing have delayed its arrival until now.
Samsung Prioritizes Apple Over Its Own Flagships
Interestingly, Samsung’s own smartphones may not receive the same display upgrades right away. The upcoming Galaxy S26 series is rumored to use similar OLED panels as previous models.
If true, this suggests Samsung Display is reserving its most advanced OLED technology for Apple. This strategy highlights Apple’s importance as a key customer and reinforces Samsung Display’s position as a leading supplier of high-end smartphone screens.
Industry Impact and Market Outlook
Analysts say Apple’s growing dependence on Samsung Display reflects broader challenges in the OLED market. Producing cutting-edge panels at scale remains difficult, limiting the number of suppliers that can meet Apple’s demands.
As competition in the smartphone market increases, display quality continues to be a major differentiator. The iPhone 18 lineup could benefit significantly from brighter screens and cleaner design, giving Apple an edge in the premium segment.
